WHAT IS IT THAT DRIVES US TO PLAY?
Should we use gameplay to remodel the reward systems and user-interfaces of every facet of human experience, from medical care to education? Or is our passion for video games isolating us socially, desensitizing us to violence, and potentially damaging our brains and bodies? Is the everyday world becoming more playful or are games becoming more serious?
Jane McGonigal, author of Reality is Broken and a leading advocate of of the concept of ‘gamification’, has noted that “[Game players] are people who believe they are individually capable of changing the world... The only problem is they believe they are capable of changing virtual worlds and not the real world”. There is a growing belief that by harnessing what game developers have learnt about optimizing human experience, we can potentially use games to tackle some of the biggest problems of the 21st Century.
It may seem foolish to think that a computer game can have such a universal impact on human behaviour but the average game players have changed significantly over the last ten years— no longer the stereotype of a solitary teenage boy, game players are now as likely to be women in their mid-thirties playing on their smartphones. In an industry that is expected to reach $70 billion in sales in 2013 and overtake all other entertainment industries, it would seem opportune to consider the huge opportunities that game play opens up to a wide range of interests and applications.
GAME: THE FUTURE OF PLAY takes a close look at the future direction of gaming. It explores everything from intriguing emergent interfaces to the components of a great game, speculates on how we might play in the future, and even offers visitors an opportunity to become game developers themselves. Featuring work by world-renowned game designers such as Eric Zimmerman and architect Nathalie Pozzi, and hacks on old favourites like Lunar Trails by Seb Lee-Delisle, GAME will offer you numerous opportunities to get directly involved in some compelling game play.